Social Media Coordinators Introduction to SEO

Getting traffic to your website or blog is one of the most important things for you site. It is not build it and they will come, I wish it was that easy. You have to implement some SEO techniques to get the niche leads & traffic you desire.

Organic Marketing:

This is a combination of using blogs, articles, video and keywords to get you ranked in the search engines without paying a cent to be on the front page of Google, Yahoo or Bing search engine. You chose the keywords that best describe your business. One of the top keyword tool is the Google Keyword Tool. Simply go to Google and in the search bar put in Google Keyword Tool. Click on and you will be able to find the keyword that you want to use for your topics. For niche searches you want to aim for 5,000-10,000 searches a month.


Pay Per Click Marketing:
Is when you chose a keyword from your niche, you will pay to be on the first page of Google or Bing search engine. So when someone clicks on your ad they pay per that click, the price can range from $1.00-$30.00. Facebook and Twitter now have PPC as well.

Directory Submissions:

There is a large number of directories on net that are paid and un-paid submissions. By categorizes these websites separate them by content type. You'll generally be able to give your listing a title, short description and link to your website.

E Mail Marketing:

Is a awesome way to get traffic to your website as well, you can do monthly or weekly news letters. Send email with offers or information on product or services. The email has info that leads them to your website, fan page, Twitter & Google + page.
CLICK ON LINK TO SEE WO WE USE FOR OUR E MAIL MARKETING SYSTEM.
http://allthingssocialmedia.aweber.com

Also here a Blog I did on E Mail Marketing.
http://theweb-masters.blogspot.com/2012/12/hope-all-is-well-with-you-and-your.html


Cell Phone Marketing:

Millions of people carry these things around every day, most are smartphones which can go to your website via a QR CODE, Quick Response Code. Those little square boxes on the back of products that can be scanned by a smartphone and lead directly to your website, blog or opt in page. Lets make sure you site shows the right way on a smartphone.

CLICK ON LINK TO CREATE YOUR OWN QR CODE FOR YOUR WEBSITE/BLOG/LEAD CAPTURE PAGE.
http://qr.zeemind.com/?hl=en-US


Video Marketing
Do not take this lightly, even if you do not being on camera, there tons of software you can Google. So you can make voice over video. You wont have to show you face at all.



Article Directories and Backlinks With Social Media:

The internet has un-paid submissions sites. What you do is write informative articles about your area of expertise, submit them to these article directories, and place an Author Bio at the end with a link back to your website. After submitting your articles to an article directory you give other people permission to reprint your article in their Internet publications such as websites, newsletters, blogs etc. as long as the Author Bio is include links back to your website, blog, Facebook fanpage, Twitter & You Tube channel.

HERE IS A BLOG I DID ON SOCIAL MEDIA!!
http://theweb-masters.blogspot.com/2012/11/6-steps-to-social-media-foundation.html

As always thanks for reading and fell free to commment.



Fernando Young
Social Media Instructor/Examiner/Blogger

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