Are You using Klout To Measure Your Social Media Influence?

Are You using Klout To Measure Your Social Media Influence?

Here is a great way to measure you spear of influence on social media.

Facebook, Twitter, Google +, Linked In and You Tube. There are a few more as well. It connects to your Word Press as well.



So what is Klout you ask, good question. Let me share with you how you can use it to measure your standing in the social media realm. They started with a idea that everyone has a influence on social media. There goal is to show everyone can influence the world, this is a great tool that shows your influence.

Klout measures your influence across a few social media networks, shows users the impact they have on people there connected to. The Klout Score, is a number between 1-100, it represence your overall social media influence. The science of the Score examines more than 400 variables on multiple social networks beyond your number of followers and friends. Looks at who is engaging, who they are sharing it with. You can view your Klout Score, the number is in the orange box.

Moments

Helps you discover your contents influence on the people in your networks, and how that content improves your Klout Score.

Topics

Represent your passions & areas of expertise. They suggests topics for you based on your content that receives the most engagement from others. You or anyone can add topics to your profile to better show who you are and what you talk about.

+K

People can recognize you for your influence by giving you +K. You can do the same for others. Just visit their profiles & click the Give +K button by the topics they influence you about.

Klout Perks

Depends on your score, topics and location, you could earn rewards from brands.

Klout Score Signals

There are 400 different ways on a few different social media sites. Here are a few different ways to see how the Klout score is measured.

Here are some of the top signals we measure by network:

Facebook

Mentions: A mention of your name in a post indicates an effort to engage with you directly.

Likes: The simplest action that shows engagement with the content you create.
Comments: As a reaction to content you share, comments also reflect direct engagement by your network.

Subscribers: Subscriber count is a more persistent measure of influence that grows over time.

Wall Posts: Posts to your wall indicate both influence and engagement.

Friends: Friend count measures the reach of your network but is less important than how your network engages with your content.

Twitter

Retweets: Retweets increase your influence by exposing your content to extended follower networks.

Mentions: People seeking your attention by mentioning you is a strong signal of influence. We also take into account the differences in types of mentions, including “via” and “cc.”

List Memberships: Being included on lists curated by other users demonstrates your areas of influence.

Followers: Follower count is one factor in your Score, but we heavily favor engagement over size of audience.

Replies: Replies show that you are consistently engaging your network with quality content.

Google+

Comments: As a reaction to content you share, comments also reflect direct engagement by your network.
+1’s: The simplest action that shows engagement with the content you create.
Reshares: Reshares increase your influence by exposing your content to extended networks on Google+.

LinkedIn

Title: Your reported title on LinkedIn is a signal of your real-world influence and is persistent.
Connections: Your connection graph helps validate your real-world influence.
Recommenders: The recommenders in your network add additional signals to the contribution LinkedIn makes to your Score.
Comments: As a reaction to content you share, comments also reflect direct engagement by your network.

Klout

+K received: Receiving +K increases your Klout Score by an amount that is capped in every 90-day measurement cycle to protect the integrity of the Score.

foursquare

Tips Done: The number of suggestions you’ve left that have been completed indicate your ability to influence others on foursquare.

Wikipedia

Inlinks: Measures the total number of inbound links to a page.
Ratio of Inlinks to Outlinks: Compares the number of inbound links to a page to the number of outbound links.
Page Importance (as measured by PageRank): Measured by applying a PageRank algorithm against the Wikipedia page graph.

Let me share Klout core principles for the Klout score.

Connecting Networks Can Only Help Your Score

Influence is the Ability to Drive Action

Klout is Constantly Evolving

Being Active is different than Being Influential

Everyone has Klout

Influence is Built Over Time

So wanted to share a awesome tool with you on developing your social media influence. When you get a chance check it out and sign up. Its a great tool to use and its free to use as well. My goal is to share information with you that help develop your social media presence.

Feel free to comment on this blog and give me a +K if this has been informative.

Thanks
Fernando Young

Social Media Manager/Cosultant

BLOG

http://allthingssocialmedianetwork.info

http://www.empowernetwork.com/allthingssocialmedia

Social Media Coordinators All Things Social Media Network Facebook Group

TAKING THE HEADACHE OUT OF SOCIAL MEDIA!!
This Group was created to learn how to master social media marketing, branding, and networking. Social Media Coordinators have added other social media professionals so the info on here will get you desired results.

If you have good info to share please do. If you know of some one who would get benefits from this group fell free to add them.

SPAMMING WILL NOT BE TOLERATED IN THIS GROUP!! YOU WILL BE WARNED AND DELETED.
Thanks we look forward to having you in our group.5

Facebook Group
https://www.facebook.com/groups/AllThingsSocialMediaNetwork/

Social Media Coordinators Intro to Social Media.

Social Media simplified, communication and engaging with a person online as you would do if you you where in person. Sharing, exchanging and leaving comments on others social media networks.

Social Media is a great way to market your brand and make money if you do this the right.We know of tons of people who just use it to stay in contact with friends, family and love ones. Which is great, the next level is take the same tool and method to reach people who are interested in what you have to provide. No matter what the service or product. The goal is to get your product or brand on the top of the search engines. We all know the number one search engine in the world is Google. The next one is Facebook and its not even a search engine. Number 3 is Youtube, yes Youtube and as you know that is a video site.

People get info, education, news and other data from electronic and print media. Social media are distinct from industrial or traditional media, such as newspapers, television, and film as they are comparatively inexpensive and accessible to enable anyone (even private individuals) to publish or access information.

Here a link on Social Media from Wikipedia

http://en.wikipedia.org/wiki/Social_media

Want to let you know our goal is to make social media easy for you. With all the info we are sharing you be able to handle your social media task on a daily with great results. It take time but you will see a return on your time. If you don't have the time we are here to assist you in your marketing efforts.


We want to start you off with 5-10 minutes a day, the goal is to engage, make new contact and share info about your product or service. If you have a marketing campaign running that info should be shared on a daily basis. You will be surprised how much you can get done in 10 minutes. No matter what your age is. We encourage daily activity, so this will not be so foreign to you. This can be as easy or hard as you make it. Lets make it easy by working together to achieve your goals.


Fernando Young
Social Media Instructor/Manager.

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http://allthingssocialmedianetwork.info

FOLLOW US

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Social Media Coordinators Introduction to SEO

Getting traffic to your website or blog is one of the most important things for you site. It is not build it and they will come, I wish it was that easy. You have to implement some SEO techniques to get the niche leads & traffic you desire.

Organic Marketing:

This is a combination of using blogs, articles, video and keywords to get you ranked in the search engines without paying a cent to be on the front page of Google, Yahoo or Bing search engine. You chose the keywords that best describe your business. One of the top keyword tool is the Google Keyword Tool. Simply go to Google and in the search bar put in Google Keyword Tool. Click on and you will be able to find the keyword that you want to use for your topics. For niche searches you want to aim for 5,000-10,000 searches a month.


Pay Per Click Marketing:
Is when you chose a keyword from your niche, you will pay to be on the first page of Google or Bing search engine. So when someone clicks on your ad they pay per that click, the price can range from $1.00-$30.00. Facebook and Twitter now have PPC as well.

Directory Submissions:

There is a large number of directories on net that are paid and un-paid submissions. By categorizes these websites separate them by content type. You'll generally be able to give your listing a title, short description and link to your website.

E Mail Marketing:

Is a awesome way to get traffic to your website as well, you can do monthly or weekly news letters. Send email with offers or information on product or services. The email has info that leads them to your website, fan page, Twitter & Google + page.
CLICK ON LINK TO SEE WO WE USE FOR OUR E MAIL MARKETING SYSTEM.
http://allthingssocialmedia.aweber.com

Also here a Blog I did on E Mail Marketing.
http://theweb-masters.blogspot.com/2012/12/hope-all-is-well-with-you-and-your.html


Cell Phone Marketing:

Millions of people carry these things around every day, most are smartphones which can go to your website via a QR CODE, Quick Response Code. Those little square boxes on the back of products that can be scanned by a smartphone and lead directly to your website, blog or opt in page. Lets make sure you site shows the right way on a smartphone.

CLICK ON LINK TO CREATE YOUR OWN QR CODE FOR YOUR WEBSITE/BLOG/LEAD CAPTURE PAGE.
http://qr.zeemind.com/?hl=en-US


Video Marketing
Do not take this lightly, even if you do not being on camera, there tons of software you can Google. So you can make voice over video. You wont have to show you face at all.



Article Directories and Backlinks With Social Media:

The internet has un-paid submissions sites. What you do is write informative articles about your area of expertise, submit them to these article directories, and place an Author Bio at the end with a link back to your website. After submitting your articles to an article directory you give other people permission to reprint your article in their Internet publications such as websites, newsletters, blogs etc. as long as the Author Bio is include links back to your website, blog, Facebook fanpage, Twitter & You Tube channel.

HERE IS A BLOG I DID ON SOCIAL MEDIA!!
http://theweb-masters.blogspot.com/2012/11/6-steps-to-social-media-foundation.html

As always thanks for reading and fell free to commment.



Fernando Young
Social Media Instructor/Examiner/Blogger

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http://allthingssocialmedianetwork.info/

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Social Media Coordinators Branding with Social Media

Do you know theses familiar brands? Coke, Pepsi, Frosted Flakes
or a real famous one you hear all the time Mc donalds.

We all know these brands which
consist of a picture and a tagline. The goal is when people see your Image or Logo
they know who you are and what your message is.

Your goal is to be able to share information about your product and service across your social media outlets. We always get the question of "Which ones should I be using most"? Let's answer that with, during your research on your competition. See what they are using and how they use social media. Facebook. Twitter, Google+, Pinterest and please have a Youtube because video is so important in what you want to achieve.

Ok, so lets make sure with your logo/image is done professionally. You do not want to have a low quality design or picture. Think of what you tagline or message should be, What says best what you do or how your doing it? I remember Frosted Flakes, I can still hear "Their Great"!!! Think about it and keep moving forward.

Make your message the same on everything your doing, keeping it all the same
separates you from those who are just getting started. Brand your profile as well, that's on every social media outlet you set up the same profile. Keep it the same across all of them.

People go online to find product and services they need, they can go to Google or Facebook, so when they do it would be nice for them to see your logo and brand showing them you do what there looking for.

Its awesome with the power of social media how people you don't know will email, Tweet or message you about how you do what you do. Keep in mind social media can make you a lot of money. As time goes on we have to adjust to where the people who have the money to pay for your services are. We have to make it easy for us to be found.

Just wanted to share a lil info about some of the questions we get asked on a weekly basis.

Thanks
Fernando Young
Social Media Instructor/Manager.

Feel free to comment & follow.




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Social Media Coordinators 6 Steps to a Social Media foundation.

Wanted to take the time to share this info, we get asked over and over again what is a
good start in using Social Media. Here is what we use for those who we instruct on getting started.

Its very important that you take the steps to make this social media challenge easy. There is a way to tame the beast. What we are going to be doing on these social media outlets is simple. Start off by using 5 minutes a day, "The 5 minute challenge as we call it". Is take 5 minutes out of the day to post on these sites will be sharing with you.

We are assuming you have a website or blog already, which when sharing on social media that we always lead people back to for more info. Side note, please make sure your website is updated as it should be and you blog has fresh content.

We are going to start off with a business Facebook, that is a Facebook dedicated to business and business only. If you have a personal Facebook with your name that's great. What you want to do is create a fanpage, on this fanpage you can share your product or service info. You can share product knowledge as well as interact with your people who Liked the page. That's what we want people to do is like are page. That means that they will be the only one who sees whats going on with that fanpage. Your building your community, building your brand.

Next we are doing a Twitter, share info on product or service. As well as deals and discounts. Again we are looking for engagement with those who have questions, comments or concerns.

Then we have Linked In, for some people Linked In works great and for others it does not. So really depends on your product or service. Its good for making connections and networking online with professionals. Share info on product or service. As well as deals and discounts. Again we are looking for engagement with those who have questions, comments or concerns.

Google+ now has more members the Linked In, keep that in mind. As well it about 75%-80% men, so keep that in mind as well.share info on product or service. As well as deals and discounts. Again we are looking for engagement with those who have questions, comments or concerns.

Youtube, now that's cool. Video, video and more video helps spread the word about your product or service. Starting out lets do 5 videos, intro on company, main product and service, tell people about yourself. The maybe one on a top questions people continue to ask you. You know what your looking to do. Interact with people who interact with you.

Also let me throw this in, use the Google Keyword tool. Just Google it and you will find it. This will help you get your top 10 keywords in order by number of people searched a month.


Make sure you share with your prospects and clients all of your social media pages.All os your social media pages should all be the same name.

Name of company ex COOKS BAKERY. You want everything to look the same as much as possible.

facebook.com/cooksbakery
Twitter.com/cooksbakery
Linked is your name
Google+ is a bunch of numbers. Your Google+ page should be close to name.
Youtube.com/cooksbakery

You get it, attempt to get as close to your name as possible. Depending on the length of your name you should always get it.

1.Facebook Fanpage
2.Twitter
3.Linked In
4.Google +
5.You tube


This is no means all that you can take advantage of. Start somewhere, if its only Facebook. A small step in the right direction is better then standing on the side lines. If you need help, we are here to assist you in Instruction of management.
Just wanted to share a lil info with you hope that helps. If you have any questions send via our fanpage,e mail, text or video you chose. fell free to comment, follow or ask questions on this blog. Thanks

"When desire dies, fear is born." - Baltasar Gracian




Fernando Young
Social Media Instructor/Manager.
818-943-0147
fyoung@allthingssocialmedianetwork.com

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